Knowledge is Power!! Strategy that is based on knowledge is much more likely to succeed. That’s why India Consults are vigorous proponents and experienced practitioners of research the kind that is actionable, as opposed to merely interesting.
Depending on circumstances, work can include internal marketing audits, field research with trade customers and intermediaries, data analysis, and all forms of qualitative and quantitative studies of end-users. Specific services include:
Literature search and data analysis
Field research and interviewing
Focus groups and product testing
Surveys and Research (shared with other organizations)
New product, service or market feasibility studies
Internal research such as SWOT Analysis
(Strengths, Weaknesses, Opportunities and Threats)
